How to Sell on TikTok
What is TikTok Shop?
TikTok is rife with creators, influencers, brands, businesses, and giant corporations – all sharing platform space with private users and groups of friends.
While the platform itself is the perfect place from which to launch marketing and advertising campaigns, one of the standout new features on TikTok is the in-app shop. This supports the launch, marketing, and ultimate sale of countless products that range from household goods and trending beauty products to fashionable accessories and more.
In this article, we’re sharing advice and tips on how to really succeed when it comes to TikTok selling – with a practical guide on using the shopping feature, and broader advice relating to marketing and connecting with the right community.
To get set up on TikTok shop, follow these steps…
On the TikTok app, you might have noticed that one of the five key action buttons along the bottom of the screen is the ‘Shop’ icon.
Clicking on this will take you through to a form of online storefront, where you can browse, order, complete purchases, and message sellers directly – all without leaving the app.
The benefit of the TikTok shop for sellers is that this streamlines the process for buyers and customers. Rather than marketing to them on social and then trying to push them towards a brand website to complete a purchase, TikTok shop becomes an all-in-one solution that connects your TikTok profile to a shop front.
Why Use TikTok Shop
If you’re reading this and wondering why you should use TikTok shop when you already have a perfectly good website of your own, here are just a few key benefits of the TikTok shop integration.
- It has become incredibly popular. As in, TikTok shopping has become the go-to for trends in virtually every retail industry.
- It has over 1 billion active monthly users, with the average daily use coming out at over an hour per day per user.
- It’s seamless and will integrate with your chosen payment provider and backend set-up.
- You don’t need to throw lots of budget into it – instead leveraging your own marketing activity on TikTok.